What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to recognize your device, remember preferences, and collect information about how you interact with the site. Cookies may be set by the website you are visiting (first-party cookies) or by external services embedded in the page (third-party cookies).
This Cookie Policy explains which cookies and similar technologies are used on Watch Insurance Guide, why we use them, and how you can manage your preferences.
How We Use Cookies
We use cookies for the following purposes:
- To operate the Site — essential cookies that enable core functionality such as security, network management, and load balancing.
- To analyze usage — analytics cookies that help us understand how visitors interact with the Site so we can improve content and performance.
- To deliver advertising — advertising cookies set by Google AdSense and its partners to display relevant ads and measure ad performance.
Categories of Cookies We Use
1. Strictly Necessary Cookies
These cookies are required for the Site to function and cannot be disabled in our systems. They are usually set in response to actions you take, such as setting privacy preferences or filling in forms.
2. Performance & Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve Site performance. They help us understand which pages are most and least popular and how visitors move around the Site. All information collected is aggregated and anonymous.
3. Advertising & Targeting Cookies
These cookies are set through the Site by our advertising partners, primarily Google AdSense. They are used to build a profile of your interests and show relevant advertisements on other sites. They are based on uniquely identifying your browser and device.
Specific Cookies in Use
The table below lists the main cookies set on this Site. Cookie names and durations may vary slightly as third-party providers update their services.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| __cf_bmNecessary | Cloudflare | Distinguishes humans from automated bots to protect against malicious traffic. | 30 minutes |
| cf_clearanceNecessary | Cloudflare | Confirms successful completion of security challenges. | 1 year |
| _ga, _ga_*Analytics | Google Analytics | Registers a unique ID used to generate statistical data on Site usage. | 2 years |
| _gidAnalytics | Google Analytics | Registers a unique ID to generate data on Site usage. | 24 hours |
| __gads, __gpiAdvertising | Google AdSense | Used by Google to deliver ads, measure ad performance, and provide a better ad experience. | 13 months |
| IDEAdvertising | Google DoubleClick | Used to measure ad effectiveness and serve targeted ads to users. | 13 months |
| NIDAdvertising | Stores user preferences and information when viewing Google-served content. | 6 months | |
| test_cookieAdvertising | Google DoubleClick | Checks whether the user's browser supports cookies. | 15 minutes |
Third-Party Cookies
Some cookies are set by services that appear on our pages, including Google AdSense, Google Analytics, and Cloudflare. These third parties may use cookies, web beacons, and similar technologies to collect information about your use of this Site and other sites.
You can learn more about these services and their privacy practices here:
How to Manage Cookies
You can manage cookies in several ways:
Through your browser
Most browsers allow you to view, manage, and delete cookies. Instructions for the major browsers:
Through Google's controls
You can opt out of personalized advertising from Google by visiting Google Ads Settings.
Through industry opt-out tools
The Digital Advertising Alliance and the Network Advertising Initiative offer collective opt-out tools:
Consequences of Disabling Cookies
If you disable or refuse cookies, some parts of the Site may become inaccessible or not function properly. You may also continue to see advertisements, but they may be less relevant to you.
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our practices. The "Last updated" date at the top indicates when the policy was most recently revised.
Contact
For questions about our use of cookies, please visit our Contact page.